The future of television is here
TV is a major part of our lives. We gather together around our big screens to watch big shows and big events. Yet somehow, the overall experience of TV has continued to stagnate. Until now. It all starts by recognizing that apps are the future of television. Netflix, CraveTV, shomi, Crackle, iTunes — apps are quickly becoming how we watch today. So we built a new foundation around this vision — with a new operating system called tvOS, innovative ways to connect with
your screen and a smart use of Siri to search for something to watch. This is the new Apple TV. This is where television is headed.